Bicoastal Media owns and operates 50 Radio Stations in 10 distinct
markets in Northern California, Oregon and Washington.
Bicoastal Media’s overall radio footprint in the Northwestern
part of the United States is not only massive from a geographical
coverage standpoint, but our radio stations are the most listened
to (and top billing radio stations) in all their respected markets
with 5.6 million people within the range of our cumulative station
signal coverage areas.
The landscape in advertising on a national basis has been going
through dramatic changes with consolidation of rep firms; the growing
impact of radio’s on line opportunities and new client initiatives
created to deliver results in current down economies.
We here at Bicoastal Media recognize that the broadcast environment
is ever changing and we are committed to doing our part to make
the process of researching, buying and selling in our markets more
sales effective and time efficient for buyers in meeting your client’s
needs and deadlines.
Bicoastal Media now has its own in-house National Sales
force—Bicoastal National, to better serve you. By creating
regional sales staff positions within our own company we have teamed
with KATZ and the Tacher Company creating a direct connection for
you and your clients to our radio stations, to market information,
research and local rates.
Now we can better implement on-target initiatives that will increase
advertising impact for your clients. Plus it will reduce the time
it takes to get efficient schedules researched, presented, approved,
on air and on line.